Out Holding Hands
With the marriage equality ruling this summer, Allstate wanted to do something to show their support of the LGBT community. Holding hands not only signifies intimacy, but is the universal sign of solidarity. Using this gesture, we united people in supporting everyone’s right to show affection out in public – no matter who they love.
By extending your hand to your friends through Facebook Connect, we created a way for everyone to join together to show support and advocate for LGBT rights. People can see their progress in real-time and can pinpoint where their link is, creating social pressure to keep the chain going.
Built in WebGL for mobile and desktop alike with the amazing guys at
Tool of North America.
